Death to the Link Brokers
In addition to the recent commotion on jobs that wont exist in the future, I would like to add Link Brokers to that list. From a professional search engine optimizer stand-point, these guys are worthless and offer nothing valuable to my clients. There are many reasons as to why you should stand clear of these guys, but I will cover three:
- Obvious
- Quality
- Over Priced
But before I jump right in and discuss these reasons, lets look at the history of the link brokerage industry.
The link brokerage industry was built on the fact that building incoming links to your website will help boost its position within search engines. With the increasing popularity and understanding of SEO, many companies have sprang up to help those that are searching for incoming links (these could be SEO companies, an in-house SEO specialist, or just someone trying to do it themselves).
For example, Text Link Ads was founded in 2003 by Patrick Gavin and Bill Fish later to be acquired by MediaWhiz in late 2006. Among others, Text Link Ads is by far the most popular. As an advertiser, you submit your contact details, budget, and a brief description of what you are looking for. A link broker is then assigned to your account, and which he/she will try to match you up with related websites that fit your overall strategy and budget. You even have access to their inventory for custom control. Sounds great right? Not really - its actually garbage. Here’s why…
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