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[13 Aug 2008 | 2 Comments | 1,544 views]

For some time now, Fire Eagle has been in a closed beta open only to some 50 developers. However, today marks the general availability and launch of Yahoo’s new location sharing service Fire Eagle. Here is how Yahoo! describes its new server:
“Fire Eagle is a site that stores information about your location. With your permission, other services and devices can either update that information or access it. By helping applications respond to your location, Fire Eagle is designed to make the world around you more interesting! Use your location to …

Search Engines »

[31 Aug 2007 | 93 Comments | 11,705 views]

It seems as though Marco has unearthed an easter egg in Google’s new release of Google Earth, its popular free mapping software. While the new release stunned the world with its addition of mapping the universe, it has also secretly included a flight simulator!
To check it yourself, simply download and load up the most recent version of Google Earth and press CTRL+ALT+A or for a MAC, Command+Option+A. Upon doing so the flight simulator should load right away with a dialog that grants you the options of plane and airport (as …

Search Engines »

[28 Aug 2007 | No Comment | 1,115 views]

A recent study held by Cornell University has revealed that students have strong faith in Google’s ability to ranks search engine results based on relevancy. Published in the Journal of Computer-Medicated Communication, the study points out that the student’s “decisions were strongly biased towards links higher in position even if the abstracts themselves were less relevant.” Well, not a very ground breaking statement.
We all understand that users are strongly biased towards higher positions in the SERPs, it shows in our logs! However, and more interesting, the study goes on to …

Search Engines »

[27 Aug 2007 | No Comment | 690 views]

Awhile back I got involved with Snap.com’s advertising program. They offered ‘Pay-for-Action’ advertising (pay only when the visitor is converted), so it was a win-win. So I thought why not? I had to open my account with $50, not bad considering it would bring me an almost guaranteed return. I setup my keywords and AD copy. Keeping at it for several weeks, nothing happened. Over time, I became more distracted with many other projects and my Snap.com advertising campaign slipped into oblivion.
A few days ago I get an email from …