the insidedesign blog

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In addition to the recent commotion on jobs that wont exist in the future, I would like to add Link Brokers to that list. From a professional search engine optimizer stand-point, these guys are worthless and offer nothing valuable to my clients. There are many reasons as to why you should stand clear of these guys, but I will cover three:

Obvious
Quality
Over Priced

But before I jump right in and discuss these reasons, lets look at the history of the link brokerage industry.
The link brokerage industry was built on the …

It seems as though Marco has unearthed an easter egg in Google’s new release of Google Earth, its popular free mapping software. While the new release stunned the world with its addition of mapping the universe, it has also secretly included a flight simulator!
To check it yourself, simply download and load up the most recent version of Google Earth and press CTRL+ALT+A or for a MAC, Command+Option+A. Upon doing so the flight simulator should load right away with a dialog that grants you the options of plane and airport (as …

A recent study held by Cornell University has revealed that students have strong faith in Google’s ability to ranks search engine results based on relevancy. Published in the Journal of Computer-Medicated Communication, the study points out that the student’s “decisions were strongly biased towards links higher in position even if the abstracts themselves were less relevant.” Well, not a very ground breaking statement.
We all understand that users are strongly biased towards higher positions in the SERPs, it shows in our logs! However, and more interesting, the study goes on to …