the insidedesign blog

A recent study held by Cornell University has revealed that students have strong faith in Google’s ability to ranks search engine results based on relevancy. Published in the Journal of Computer-Medicated Communication, the study points out that the student’s “decisions were strongly biased towards links higher in position even if the abstracts themselves were less relevant.” Well, not a very ground breaking statement.
We all understand that users are strongly biased towards higher positions in the SERPs, it shows in our logs! However, and more interesting, the study goes on to …